"THE DROP OFF" SUMMER ALE

The Drop Off Summer Ale is just what you need on a hot summer day. This project involved creating a branding and packaging system for a seasonal summer ale. The main focus was to create a label that inspired cool and bright colors. I enjoyed creating beached themed illustrations and adding vibrance to each bottle and flavor. While the light ale provides a fresh and tasty satisfaction, the packaging aims to bring a sense of happiness to it's customers, just like the summertime.